What are Facebook Ad Rankings! What do They Tell About The Ads?

Struggling with Facebook ads for your business? Wondering how to check or diagnose your ads?

In this quick article, you’ll learn 3 Facebook ad rankings and what they explain about your ads and their performance. Discover why it is really important to keep viewing these rankings.

Facebook Ad Rankings

  • Conversion rate ranking
  • Quality ranking
  • Engagement rate ranking

Each ranking is available on ad level (they are not for campaigns and ad sets) also, conversion and engagement rate ranking is not available for ad recall lift, impressions, reach, custom conversions or value.

Watch the following video to dive deeper into each of them.

What do you think? Have you been checking these ranking in your Facebook ads? Share your thoughts in comments below.

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