Do you always include Facebook ads in your business marketing strategy?
Are you wondering which ad format works best to get the desired results?
Facebook offers multiple ad formats (Including image, video, carousel, slideshow & collection ad) for business owners and advertisers to test what works and what doesn’t for a particular type of business.
In this article, I’m going to show you what Facebook collection ads are and how Big brands are leveraging them to increase their revenue.
What is Collection Ad?
Back in March 2017, Facebook launched a new collection ad unit that boosts the sale of products and makes e-commerce brands happy. This collection ad unit is made people easier to browse and buy products in an immersive way. It looks amazing and is great for customer engagement.
This ad format is incredible for mobile devices featuring images and videos, the slideshow of linked product images. Whenever a user clicks on the images, it highlights up to 50 products and redirects user on the brand website or application.
Why Collection ads?
With advent use of mobile, shopping has become very easy, but it can be the worst experience with slow load times. That’s why collection ads are used because they offer fast loading mobile browsing experience. Facebook collection ad provides an amazing opportunity for business owners and advertisers to grab potential customer into your brand in a superb and seamless way. For example, if you are dealing with men’s clothing you can create a short video that describes your product and attracts viewers that can link with the different images related to your product. Collection ads allow users to look through products quickly without leaving the Facebook app.
Benefits
- Facebook collection ads will drive product display experience as per relevant products
- Offers endless browsing experience of different products on mobile
- Attain accurate customers and increase your business sale
- Beneficial for retails and travels, because you can get the collection of videos relevant to the particular brand
Collection ads can be done by using different Canvas templates that eventually help in selling your products from your catalog. While creating a collection ad you can use the collection ad format, where you can use a main video or row of images. Generally, you can use grid layout and lifestyle layout. In grid layout, you can show your products in a grid layout and showcase up to 50 products from your catalog. In lifestyle layout you can tag products in the lifestyle images from your catalog, providing an interactive shopping experience to the customers.
What collection ads did for large brands?
Big brands like Adidas, Tommy Hilfiger, Michael Kors and Sport Chek are utilizing the opportunity provided by collection ads that offer fast loading branding with a simple call-to-action. All these big brands have observed the drastic rise in their ROI and sales that eventually increase their product sale with higher levels of customer engagement. Based on the analysis these big brands have been benefited with collection ads. Let’s’ look how?
- For increasing sales of complementary products, Adidas used the Facebook collection ad format, and deliver a 5.3X return on ad spend.
- Tommy Hilfiger delivers a 2.2X return on ad spend after using Facebook collection ad
- Michael Kors delivers a 2.6X return on ad spend after using Facebook collection ad
- Sport Chek deliver a 1.92X return on ad spend after using Facebook collection ad
Well, the infographic below by Digital Spotlight has inspired me to write a blog on Facebook collection ad and how big brands are taking advantage of them. You must check it out and implement these techniques in your Facebook ads strategy.
Conclusion
Facebook collection ad tells a story and showcases relevant products and features – all in a single Facebook ad instead of multiple single image and video ads. Mobile has redefined the shopping experience, people now look products as they exist in the real world, but expect fast-loading and a smooth experience. That’s what facebook collection ad offers. It provides a new ad experience that is specifically designed for mobile news feed, to drive product discovery and sales through an engaging format.
So, what are you waiting for? Enjoy the amazing shopping experience with Facebook ad collection and drive massive ROI for your products.