Facebook consistently works towards adding new features and advertising capabilities, making it one of the best channels for advertising for a business. Enabling marketers and business owners to reach out to their target audience in a better manner, Facebook has yet again rolled out a great feature last week – “Messages” as an objective. Here’s everything we know till now!
The core idea behind this feature being, to enable better interaction and communication between consumers and businesses.
This new launch will offer marketers an opportunity to build lasting relationships between the brand and the end consumers. Message ads will not just boost conversions and help brands gain more traction or awareness, but also let them interact with customers on a 1:1 basis, aiding towards building brand loyalty.
How does the Messages Objective work?
“Messages” Objective basically allows the advertisers to start a conversation with prospective customers. How, you ask?
Ads that open conversations in the Facebook Messenger will now target consumers that more likely to respond.
Facebook has taken this step to help businesses drive transaction faster and offer pre-sale support, with timely nurturing of the consumer. This will invariably widen the scope of converting the consumer into a customer at a later stage in the funnel as well.
Since Facebook announced the new feature last week, the “Messages” objective hasn’t rolled out to all the marketers yet and is under the consideration section.
(Image courtesy: Facebook Business News)
Positive movement towards messaging
Did you know almost 55 percent of US social media users prefer messaging channels to phone and email? This may be just one country’s number but it wouldn’t be long before this trend gets a grip on the rest of the world.
In fact, it has already begun! According to a Facebook-Nielsen study, 67 percent of people said they plan to increase their messaging with brands in the next two years. Facebook has merely harnessed this power of messaging with Messages Objective.
It will also support Facebook’s existing sending messages to advertise products to scale conversions and allow brands to re-engage in existing conversations via sponsored messaging. Looks like Facebook marketers have a lot on their plates in the coming months.
What do you think about this new “Messages” objective? Has it rolled out in your ad account?