What things do you consider before running a Facebook contest?
In this article, you’ll find how you can make your Facebook contest more effective for your business according to its goals and objectives.
Before diving deeper into Facebook contest, first we should know what Facebook contest is exactly.
What is Facebook Contest?
According to Wishpond:
“A Facebook Contest is an easy way to engage Facebook likes and convert them into email signups by enticing them with a prize. There are many different types of Facebook Contests from the most basic “random draw” Facebook Sweepstakes to highly involved video contests with a full panel of judges to decide a winner.”
After this statement, I think it is clear to you that why you should include Facebook contests in your Facebook marketing strategy. Facebook contest is an excellent way to build strong engaging community on Facebook, but there are so many things that you should consider before running a Facebook contest to make it more effective for your business.
I have found a very useful infographic that is designed by experts at ShortStack (Popular platform of templates, graphics and apps for Facebook contest). I hope you will also find it informative and valuable if you are really thinking about running Facebook contest for your business.
Let me outline major headlines of this infographic.
Make sure your really need a contest.
Set some goals or objectives.
Always host the right type of contest.
Familiar yourself with Facebook promotion guidelines.
Decide what you want to grab through this contest
Decide if you want to use third party app.
If you have decided to choose a third party app, make sure it’s flexible, embeddable and mobile friendly.
If you using a third party app, choose one that won’t bust your budget.
Weight pros and cons of fan-gating.
Pick a relevant prize.
Make it worthwhile.
Keep it simple & easy for entrants.
Make it visible for everyone.
Tell the world about it.
Advertise it to increase the chances to get more entrants.
Mine the data.
Follow up the other entrants to keep them motivated for next contest after result declaration.
Explore the below infographic for more detailed information about the things that we should think about Facebook contests.
Facebook contests are really helpful to create an engaging community with your existing fans as well as it works to build new fan-base for your business on Facebook. According to ShortStack, 35% of Facebook users “Like” a Facebook page in order to participate in a contest. What are you waiting for to run a Facebook contest? I highly recommend you to include contests in your Facebook marketing strategy but before moving forward just ask yourself do you really need to run a Facebook contest because different businesses have different customers. So you should follow the above mentioned steps before running a Facebook contest.
What are your thoughts? How successful you were with Facebook contests? Please share your suggestions and opinions in comments below this post.